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TOP > Press Release > Donation activities undertaken as social contributions together with Koshigaya Alphas, a team that Melife supports as an official partner Implementing the Love People, Love Community, Melife x Alphas Koshigaya Support Project
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Press Release

Donation activities undertaken as social contributions together with Koshigaya Alphas, a team that Melife supports as an official partner Implementing the Love People, Love Community, Melife x Alphas Koshigaya Support Project

Supporting Koshigaya City’s business plans in collaboration with player activities

2025/01/10

Melife Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Fukio Tsukagoshi), which sells LP gas, electricity, kerosene, and other energy products in the Kanto area and is a subsidiary of Sinanen Holdings Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Taro Nakagome), a comprehensive energy, housing, and daily-life services provider, is pleased to announce that it is supporting Koshigaya Alphas, a professional basketball team that competes in the first division of the Japanese B. League from the 2024-25 season with the aim of revitalizing the region of Koshigaya City, a community with which Melife has strong relations. As part of these support activities, Melife will implement the Love People, Love Community, Melife x Alphas Koshigaya Support Project, which is a donation activity for business plans undertaken by Koshigaya City, and is linked to the number of 3-point shots scored during a home game by players on the Alphas team.

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Koshigaya Alphas is a professional basketball team with its home town based in Koshigaya City, Saitama Prefecture. The team's players and staff actively develop activities that contribute towards the local community, and the team exist as a vital icon for the Koshigaya area.

Since its establishment in 1986, Melife has developed energy services rooted in the local community focused in the Kanto region. It has contributed to the development of local communities based on its basic philosophy of "everything starts with the customer" under its mission of "safe, secure and stable" provision of services. Melife has close ties with the eastern region of Saitama Prefecture, which includes Koshigaya City, where it has established a base for its stores, filling stations, and customer center as one of the important areas since Melife started providing services there. Today, Melife has set up a showroom store in Koshigaya City and develops a diverse range of businesses that includes a real estate business.

So far Melife has donated naturally grown rice that was cultivated and harvested through the agriculture-welfare collaboration initiative at Children's Canteens in Koshigaya City, and has set up donation-type vending machines to support measures against child poverty in stores in the city.

Currently, Melife has decided to become an official partner of Koshigaya Alphas from the 2024-25 season with the aim of contributing to the revitalization of Koshigaya City alongside the team.

The Love People, Love Community, Melife x Alphas Koshigaya Support Project, which is the current donation activity, is a project that will be implemented as a social contribution activity from both Melife and the Alphas team. 5,000 yen will be awarded for each 3-point shot that an Alphas player scores during a home game then at the end of the 2024-25 regular season the accumulated amount of money based on the number of successful 3-point shots from 30 home games will be donated to eligible projects undertaken by Koshigaya City.

Currently, when an Alphas player scores a 3-point shot during a home game, the Melife jingle Love People, Love Community, Melife♪ will be played throughout the stadium and the donation amount will increase each time this jingle is heard. How about supporting the Alphas team alongside Melife in the stadium?

As a community-based comprehensive energy service company, Melife will contribute towards achieving a comfortable life in the local community and achieving SDGs with the objective of "Leave no one behind" in the future.


■ Overview of the Love People, Love Community, Melife x Alphas Koshigaya Support Project
・Donation recipient: Eligible projects for business plans undertaken by Koshigaya City
・Eligible matches: 30 home game matches during the 2024-25 regular season
・Donation amount: 5,000 yen x number of 3-point shots scored during a home game by a Koshigaya Alphas player
 *Accumulated amount at the end of the 15 matches in the first half of the season (December 22)
 Number of 3-point shots scored (during home games): 124 shots Total accumulated amount: 620,000 yen


■ About Melife Co., Ltd.: https://www.melife.co.jp/
Melife Co., Ltd. is a subsidiary of Sinanen Holdings Co., Ltd. with a community-based network that spans the entire Kanto area. It provides various services related to energy and home & life services, including LP gas, electricity, and kerosene sales, renovation, and house cleaning.


■ About Melife's social contribution activities: https://www.melife.co.jp/company/csr/
Melife is already involved in social contribution activities such as agriculture-welfare collaboration activities that donate rice to Children's Canteens, setting up donation-type vending machines for the Children's Future Support Fund, and the Children's Emergency Shelter Shops that were started simultaneously in 35 offices located in Tokyo and seven prefectures and utilize Melife's characteristics of having close times with local communities.


■About Koshigaya Alphas: https://www.koshigaya-alphas.com/
A professional basketball team in the first division of the B. League, a men's basketball league in Japan. Since its home town affiliation with Koshigaya City, Saitama Prefecture in 2018, players and staff have held talks based on the topic of "Achieve your dream" and participated in greeting campaigns at elementary and junior high schools in Koshigaya City and Kasukabe City as activities that contribute towards the local community.


■ Sinanen Holdings Co., Ltd.: https://sinanengroup.co.jp/en/
Founded in 1927, Sinanen Holdings is the holding company of a corporate group offering comprehensive services related to energy, housing, and daily life. With the mission of the Group to contribute to realizing a comfortable life for all customers in their communities through energy and home & life services, we provide Retail/Wholesale Energy & Related Business for consumers, Energy Solution Business for corporations, and non-energy businesses such as bicycle, bicycle sharing, environmental and recycling, system development, antimicrobial, building maintenance and management, and other services. We are also strengthening efforts to develop new environmentally-friendly businesses and corporate initiatives to achieve a decarbonized society.


[Contact for inquiries about this release]

Mine & Endo, Planning Supervision & Public Relations Team, Corporate Planning Department, Melife Co., Ltd.
Higashi-shinagawa 1-39-20, Shinagawa-ku, Tokyo 140-0002
Tel: +81-3-6478-7858 Fax: +81-3-6478-7857
URL: https://www.melife.co.jp/
E-mail: melife-kouhou@sinanengroup.co.jp