The Sinanen Holdings Group is promoting Corporate Culture Reform and Work Style Reform in order to make further progress and leaps toward the 100th anniversary of its founding in 2027.

A vision for corporate culture and work style reform

The Group has designated its organizational vision for the centenary of its founding in 2027 as "Spiral Up Company--a virtuous cycle of passion and exciting energy." In addition to the integrity that has been a strength our company has cultivated throughout our history, we will create a new culture of collaboration, challenge, and innovation, which will be brought into being by trusting and respecting others, thinking that addresses the actual substance of issues, with employees acting on their own initiative to turn passion and excitement into energy. We will transform these elements into a virtuous cycle that lets us achieve sustainable growth as an organization and as individuals, and allowing us to become a company that continues to be the choice of our customers.

Sinanen HD Group organizational vision for the 2027 centennial anniversary

The essence of corporate culture and work style reform is a style of thinking that enhances the individual and allows people to get the most out of each other. "Enhancing the individual" refers to the act of increasing one's value as an individual while making oneself more employable, while "getting the most out of each other," refers to D&I (Diversity and Inclusion), or in other words, respecting and recognizing individuals and leveraging the strengths of each.

The promotion and substance of corporate culture and work style reform at the Sinanen HD Group

*1 Individual value: Knowledge, behavioral characteristics, sense of ethics, ability to deal with change, etc.
*2 Improving employability: Becoming people who are needed everywhere (enhancing market value)

Roadmap

The Group has put in place a roadmap for achieving its organizational vision, "Spiral Up Company."
In the "Thawing" phase we will work from the integrity that is a strength of the Group, emphasizing trust (building relationships) and substance (real discussions) to create a foundation for reform, and will change the awareness of individuals.
In the "Change" phase we will carry out measures to create spontaneity, passion, and excitement, changing the behavior of individuals and workplaces.
In the "Establishment" phase we will implement measures that allow a range of ideas to occur on a daily basis--from the smallest improvements to huge innovations--throughout our organization, and thereby change our organizational culture. To put these into practice, we retain a constant awareness of challenges and cooperation as we work to promote reform.

The six-year corporate culture reform plan and important themes at Sinanen HD Group

Promotion structure

To bring our organizational vision, "Spiral Up Company," to reality, we redefined the themes of the work style reform that we had been working on since 2017, and in November 2020 we established a new organization called the "Group Reform Promotion Office" tasks with promoting work style reform in tandem with corporate culture reform. In doing this we have embarked on a full-blown reform of our corporate culture and work style throughout the entire Group.
Reforms to our corporate culture and work style are categorized into Group reforms intended to resolve problems that are common throughout the Group, and individual company reforms intended to address issues faced by specific companies.

Promotion structure

Content of activities

In corporate culture reform, we have designated reform in line with the workplace, reform decided on by everyone, and open reform as project commitments. Accordingly, rather than taking a top-down approach to deciding on a vision and policy and then enforcing them, as we have done in reforms to date, these reforms are characterized by the manner in which we have given credence to the opinions and intentions of our employees, with repeated discussions with management as we move forward.

In work style reform, we are continuing to promote the DX and other initiatives we began to introduce in fiscal 2017, while also inaugurating four new reform themes linked to the reform of our corporate culture: achieving work-life balance, promoting work style diversity, career development, and improving work quality. In making our work easier by enhancing operational efficiency and improving the systems and tools we use, we improve job satisfaction by creating opportunities for every employee to re-look at their own lives and the way they work, and to take an active role in shaping their careers.

Major initiatives for corporate culture and work style reform